American Airlines is suing Yahoo over trademark infringement. The company says that when Yahoo displays competitors’ ads next to theirs, Yahoo sends business to AA’s competitors.
American Airlines first sued Google, and arrived at an undisclosed settlement in July. Furthermore, the keywords “American Airlines” and “AAdvantage” are no longer for sale within the Google Adwords program.
Yahoo is expected to reach a similar out of court settlement with American Airlines, since the last thing search engines want is a court ruling that opens the door to lawsuits from every company with a trademark.
Thursday, October 23, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment